Whatnot

Live shopping combines real-time video broadcasting with an interactive digital storefront, and Whatnot focuses on this format by allowing buyers to browse, bid, and communicate directly with hosts. Operating across the US, UK, and Europe, the app provides access to live streams where sellers present inventory in real time, turning traditional catalog browsing into an interactive broadcast where shoppers can join chat discussions, enter community giveaways, and place bids in rapid auctions.

Live Auctions and Marketplace Inventory

The core workflow centers on dynamic video streams alongside a standard searchable marketplace. Shoppers can tune into scheduled shows to view products on camera, ask questions through the live chat, and participate in flash sales or competitive bidding rounds. Beyond active video broadcasts, users can directly search across more than 250 categories. The selection spans everyday essentials, name-brand fashion, electronics, jewelry, and plants, as well as dedicated collector markets including sports cards, Pokémon cards, comics, coins, streetwear, vintage goods, and vinyl records.

Buyer Protection Coverage

Transactions made through the platform are covered by an integrated Buyer Protection policy. If an item purchased during a live auction or from the marketplace arrives damaged, is missing from the shipment, or fails to match the seller’s description, the program offers recourse to safeguard the order.

Seller Integration and Live Broadcasting

For independent merchants and small businesses, the platform serves as an active sales channel focused on live commerce. Sellers can host their own broadcasts to showcase specialty products, clear inventory through fast-paced auction formats, and conduct real-time sales directly with viewers gathered in their show streams.